Three Olives Vodka

Objective

Back to the normalcy of vodka advertising Three Olives Vodka is another contender in the vodka industry. Fairly new to the scene, Three Olives Vodka attempts to compete with the other top shelf vodkas such as Grey Goose, Absolut Level, and Ketel One. Its advertisements are much the same as any alcohol—combining their product with sensual images of women in barely anything at all. Their creative standpoint comes from the oversized martini glass in which are the women. Their tagline reads: "What’s in your martini" encouraging the viewer to decide whether they’re using the premium vodka (Three Olives) like they should. This message also alludes to the women in the martini, metaphorically tying Three Olives Vodka to be a sensuous vodka, kind of sexy in a way.

Their ads are not too cluttered as with some alcohol ads, and the message is clear and concise. The effectiveness of the ad seems reasonable and the women pictured most obviously make these ads attention getters.

Subjective

While I like Three Olives’ ads, personally I’m attracted to those ads that are unique, creative, and don’t have the same old allure of sex with alcohol. To me it seems tedious. And while it may be effective, I’m waiting out for someone like Ketel One who takes that new, fresh approach to advertising, whose not afraid to be different. Overall, the ads are arousing and amusing, but other than that they leave me to question whether it is an effective route for Three Olives in their hopes of competing with the top shelf vodkas. Personally, these ads wouldn’t instill in me a desire to try Three Olives. Still, what alcohol ads really do cause the reader to want to try their product? (A question we’ll discuss at a later date once more companies have been reviewed).