Stolichnaya

Stolichnaya Vodka is a very popular brand among the vodka sector. Nicknamed Stoli for short, it is a brand that has many loyal consumers. In fact, Stoli is so well known and recognized that rather than work on advertising their signature product, there straight up plain vodka, they have now moved to advertising their flavored vodkas. Unpopular at first, flavored vodkas have come on to the scene strong, now seen as an enhancement to many mixed drinks. Stoli’s take on their advertising campaign was promoting the superb taste and quality of vodka when it is chilled properly. Below is their classic ad for their plain vodka. The ad is simple and yet stunning. It shows a room completely frosted over, with just the bottle sitting on the end table. The room looks as though it is in someone’s house. This ad is unique because the bottle is not in the center of the page, nor is it in the left to right diagonal where our eyes naturally go. However, this works for the ad because there are no other distractions to catch the eye, it’s just pure white. I think that is another point, the purity of white exemplifies the pure, crispness of the vodka itself.

Going back to the idea of flavored vodkas, below are two ads, one for their raspberry vodka, and the other for their peach vodka. Both ads differ from the first ad in that the bottle is centered. In addition, rather than the background looking like a room of a house, now both ads’ background looks like a bar. This is peculiar and perhaps signifies that these flavored vodkas are unique in the way that they are what restaurants are serving, not just what your friends have at home. Another unique thing is how next to both bottles are the fruit that corresponds with the flavoring of the vodka. I think this is a great technique because not only does the bottle stand out, but incase you were not paying attention or did not want to strain your eyes, you can clearly pick up on what flavor the vodka is. I think these ads are very effective, and even more, they are eye catching and would probably stop somebody who is just flipping through a magazine.