Southern Comfort
Southern Comfort’s ad campaign is similar to that of Jack Daniels, talked about earlier. Nicknamed SoCo, this product promotes a smooth tasting product, and their latest slogan is, “Southern Comfort, between friends.” The commercial that is currently on TV is most obviously geared towards the upcoming holidays and is creative. The setting is someone’s house where a group of friends are sitting around, it looks something like a Yankee swap. People are opening absurd presents, useless things, and trying hard not to look upset. Then you see this one guy open his present and start glowing, the camera shows it to be a bottle of Southern Comfort, he looks around and everyone is staring at him. Suddenly, they all pounce towards his grabbing for the SoCo. This commercial is effective because it really emphasizes the slogan, and you get a sense of SoCo bringing together friends. It seems like perfect drink for just relaxing and hanging out.
Below is a couple of their print ads. The first closely mirrors those seen from Jack Daniels. It has the bottle centered and a glass with ice full of it, then a kind of rustic background. It reminds me of a farm kind of place. This is effective because the ad feels homey, that after a long day of work, or even a rainy day of doing nothing, you can always sit back and relax with a glass of SoCo. The other ad is a picture of a father and son bonding at a restaurant both with glasses of SoCo in front of them, it reads, “A dad needs quality time.” It can clearly be noted it did say son, but that got crossed out and dad was written above it. This ad is touching because it depicts an emotional exchange that a father and son are having. They both look like they are enjoying themselves. The significance of the caption is also heartfelt. Growing up sons often want to spend tons of time with their fathers, but as they get older they often don’t get to spend that time together. This ad kind of reassures fathers that with SoCo the two can find that moment to hang out and bond.
I think all of SoCo’s ads are comforting, no pun intended, and are successful at marketing their product.
Below is a couple of their print ads. The first closely mirrors those seen from Jack Daniels. It has the bottle centered and a glass with ice full of it, then a kind of rustic background. It reminds me of a farm kind of place. This is effective because the ad feels homey, that after a long day of work, or even a rainy day of doing nothing, you can always sit back and relax with a glass of SoCo. The other ad is a picture of a father and son bonding at a restaurant both with glasses of SoCo in front of them, it reads, “A dad needs quality time.” It can clearly be noted it did say son, but that got crossed out and dad was written above it. This ad is touching because it depicts an emotional exchange that a father and son are having. They both look like they are enjoying themselves. The significance of the caption is also heartfelt. Growing up sons often want to spend tons of time with their fathers, but as they get older they often don’t get to spend that time together. This ad kind of reassures fathers that with SoCo the two can find that moment to hang out and bond.
I think all of SoCo’s ads are comforting, no pun intended, and are successful at marketing their product.
posted by Casey Cole at 10:58 AM
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