Skyy

Skyy Vodka is a swank product, drank by only the best—or so their ads portray. Skyy’s ads tastefully incorporate their product with their target market. The men are always wearing expensive suits while the women are beautifully and scantily clad. The image that Skyy gives is one of wealth, cleanliness, and class. Below are a couple ads exemplifying this image. The first one shows a man in a suit standing over a woman in a bathing suit with martini glasses and Skyy. They are obviously on a beach on what looks like the perfect day. Any businessman would want to be in that situation. The second ad pictures a man and woman on a red couch, red being a color for power, with money scattered about them. The man has a martini in his hand, while the woman’s martini sits on the table the front of the ad next to the Skyy bottle. They both are dressed up as if coming back from some important event. Both ads show that this vodka is not for just anyone; in fact it is probably not for most people, but rather the elite. The ads scream high class, in this way people who yearn to look swank would feel that this vodka would be the choice to pick. Showing up to a gathering with Skyy vodka means that the consumer is chic and is ready for a sophisticated night.


Another thing that Skyy has going for them is their distinct bottle. The blue coloring of it makes it stand out from the rest, and walking into a liquor store a consumer could quickly seek it out. Also, the gold coloring of the label goes well with the blue and makes for an elegant looking ensemble. Skyy has one of those bottles that even when the consumer is finished drinking it, they might want to keep the empty bottle because of its looks.