Grey Goose

Objective

Keeping with the theme of vodkas another key player comes to mind: Grey Goose. Leading the way for top shelf vodkas, Grey Goose incorporates class and taste. With an elegant and simple frosted bottle, Grey Goose is luxurious subtly.





Running very few ads, Grey Goose is amazingly recognized by the distinguished vodka drinker. Keeping their ads simple and to the point, Grey Goose boasts it is the "Best Tasting Vodka in the World"

Not afraid of competition the Grey Goose ads also include a comprehensive list of the vodkas that placed below them. Following with the general clean layout of their ads Grey Goose also advertises: "The World's Best Tasting Drinks Start with Grey Goose" and "The World's Best Martini starts with Grey Goose"

Grey Goose's advertisements are uncomplicated and give a strong message.

Upon visiting their website one will find the same modest appearance, with simple links to the different parts of the page. Each click first starting with multimedia of the viewer seemingly backing out of a room that is filled with beautiful people. Unlike Belvedere, the people at the Grey Goose party are not overly elegant, but more realistic as if at a casual get together. One feature that is nice about the website is the link to 'Mixology' where the viewer can find different Grey Goose recipes.

Subjective

Incredibly Impressed with Grey Goose, I completely enjoy their ads. Only having a few adverts, Grey Goose's reputation is unbelievable. The name is so widely recognizable for only being around for a short time. In an article at inc.com (http://www.inc.com/magazine/20050901/qa.html) the creator of Grey Goose, Sidney Frank tells how he created the vodka mostly because vodka doesn't have a shelf time and it can be sold right away. His vision and execution of Grey Goose is an example for all entrepreneurs. The website is also incredibly striking, being fresh and clean, it gave me so many options that were beyond just the vodka. Able to find how to make drinks and even sponsorships that they were involved in, the website gives a range of information.

Personally, Grey Goose's semblance to modest luxury has won me over. Next time I order a martini, it will start with Grey Goose. The success of this vodka is phenomenal and is, up to this point, number one on my list. It's advertising isn't the astonishing piece here, but rather the remarkable reputation Grey Goose has earned despite its minimal presence in the advertising world.

advertisements courtesy of camy.org, visit Grey Goose at www.greygoose.com