Corona

Another personal favorite is Corona. The commercials they use are unlike any other beer commercials. They do not use sports in their ads such as football like oh so many beer companies do. Instead, they market their product in a different way. Their message: Coronas aren’t something you bring to the Monday Night Football game, they’re swank, relaxing, and should be drank at the most perfect moment. Their commercials incorporate the product with a serene island, usually uninhabited with only the people who are drinking their product there. Even then you do not see their faces, instead only from about the chest down because the camera centers on the product. My favorite commercials has to be the one where a man and a woman are drinking Corona and the woman takes the return flight plane tickets, rips them both in half, and puts each half under their beers like coasters. How could somebody not see that and go “I wish I was there doing that!” and I think that’s what they’re trying to get at. Drink their product and it will be like being in paradise. What a provocative message for just a beer, and it works. Growing up near the coast, whenever everybody would get together to go to the beach someone would always be in charge of bringing the Corona. We grouped the serenity and relaxation of the beach with Corona, just like the commercial. A pictorial clip of one of their commercials is below. It depicts a woman holding up an empty Corona to her ear, it is supposed to be a mock conch shell, it is unique and original and portrays Coronas image well.

Another thing that works for Corona is their connection with the Cinco de Mayo. It’s universally known that when Cinco de Mayo comes around bars need to stock up on Coronas. How they accomplished this I don’t know, but being a Mexican beer, it works. Indeed, because of their creative advertisements and their near monopoly on Cinco de Mayo I think Corona is one of the best marketers out there.