Advertising in the Alcohol Industry

Objective Back to the normalcy of vodka advertising Three Olives Vodka is another contender in the vodka industry. Fairly new to the scene, ...

Objective Possibly the most distinctive ad campaign in the alcohol industry, and definitely in the vodka industry thus far, Ketel One repres...

Objective Keeping with the theme of vodkas another key player comes to mind: Grey Goose. Leading the way for top shelf vodkas, Grey Goose in...

Objective With so many up and coming vodkas it's hard to keep track of them all. Still, a few companies are able to reach that certain t...

Having started this blog for a class project, and a mere grade, I set it aside and barely gave it a second thought once the class was comple...

Just to recap a bit, I’d like to reflect on the blogs below. As I have seen through all these different advertising strategies, there are so...

Southern Comfort’s ad campaign is similar to that of Jack Daniels, talked about earlier. Nicknamed SoCo, this product promotes a smooth tast...

Stolichnaya Vodka is a very popular brand among the vodka sector. Nicknamed Stoli for short, it is a brand that has many loyal consumers. In...

Jack Daniels advertising is unlike any other discussed so far. Being a whiskey, the target market for Jack Daniels is completely different t...

Skyy Vodka is a swank product, drank by only the best—or so their ads portray. Skyy’s ads tastefully incorporate their product with their ta...

Captain Morgan is another company that has rather eye catching unique advertising. Their ads focus on the fun, party aspect of alcohol. Inst...

“It’s all about the beer.” This is Heineken’s simple slogan. I see Heineken as being very similar to Corona in the way that they are exclusi...

Baileys is another company that has recently come out with a memorable ad campaign. In their ads they stress a relaxed, social environment. ...

Another personal favorite is Corona. The commercials they use are unlike any other beer commercials. They do not use sports in their ads suc...

Smirnoff Vodka is another company with captivating commercials. Unlike Bacardi, Smirnoff does not use humor in their ads, but rather uses th...